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VATICAN LETTER Mar-4-2011 (940 words) Backgrounder. xxxi
Bible to Boardroom: Catholics make spiritual values their business
By Carol Glatz
Catholic News Service
VATICAN CITY (CNS) -- When Catholic business leaders and experts gathered for a recent Vatican meeting, they were asked to take part in an unusual thought experiment.
Andreas Widmer, a towering former Swiss Guard and business executive, told them: "Imagine you are put on trial for being a Christian, and they will use your company and how you run it as proof of your faith. Worst case scenario would be they can't convict you because there's no evidence."
Widmer, who is co-founder of the philanthropic SEVEN Fund, made this point to underline how difficult it can be to put one's faith to work and make it inspire corporate policies and behavior.
He was one of about 40 guests invited to take part in a Feb. 24-26 seminar co-sponsored by the Pontifical Council for Justice and Peace and the John A. Ryan Institute for Catholic Social Thought at the University of St. Thomas in St. Paul, Minn.
Pope Benedict XVI signs a copy of his encyclical, "Caritas in Veritate" ("Charity in Truth"), at the Vatican in 2009. The social encyclical addressed the global economic crisis. (CNS/L'Osservatore Romano)
Titled, "Caritas in Veritate: The Logic of Gift and the Meaning of Business," the seminar looked for ways to help entrepreneurs and Catholic educators inject spiritual values into business practice. More specifically, its aim was to use the principles outlined in "Charity in Truth," Pope Benedict XVI's 2009 encyclical on social justice issues.
The John A. Ryan Institute's director, Michael Naughton, said it's not true that a business built around the logic of gift, which reflects the Christian sense of self-giving, would be at a significant competitive disadvantage against businesses whose primary focus is profit at all costs.
And neither is it true that the logic of money is the key to success as the continuing financial malaise has shown, he said. "What we've seen is the logic of commodity and of price didn't do too well recently."
A business based on values that put authentic human development and the common good first may not "always make you more money, but it's also not going to lead you to economic failure either," Naughton said.
A values-based business will still need to be dedicated to competency, efficiency, productivity, thrift and profit in order to succeed, but the priorities don't end there, he said.
It's about building solid caring relationships with every player in the business bubble: the workers, the consumers, the stockholders and the community, which includes the environment and future generations, Naughton said. Christian values help shape decisions concerning the mundane elements of every business: salaries, how jobs are defined, how people are treated when hired or fired, and how one interacts with buyers and suppliers, he said.
Naughton sits on the board of directors of a manufacturing business and when the company found itself in major difficulty during the global crisis, the company weathered the storm, he said.
"It's like a family; families get all sorts of stuff thrown at them and if the relationships are grounded, based on virtue and have a spiritual connection, they can often weather those difficulties more than if the relationships are based on the thin thread of price," he said.
The church offers a huge wealth of teachings on the moral and social responsibilities of businesses, but there are few guidelines or frameworks to help business people and Catholic business educators apply those principles in practice, said participants at the Vatican meeting.
To fill the gap, Naughton and two other speakers authored and presented to the pontifical council a draft 11-page practical "primer" on Catholic social principles for business professionals and business educators.
The council has now set up a small working group to work with the draft, and officials said they would try to get a final version out by July.
The consensus among speakers at the meeting was that a spiritual crisis is at the root of current financial failings, and they highlighted the importance of underpinning business ethics with the theological values of hope, faith and charity.
Widmer warned that there was a worrying trend in some businesses of narrowly defining "socially responsible" or "ethical" behavior. The danger, he said, is that a corporation "throws a bone to the poor and it thinks all is fine and business as usual."
Businesses have been blessed with the gifts of property, capital and profits and these should in turn be "re-gifted" in various ways, including to the excluded so they develop the skills and opportunities that will turn "idleness into work, handouts into salaries, and the gift of leaving poverty for prosperity," he said.
A 43-year-old nun from Paris is bringing that ethos from the Bible to the corporate boardroom.
Assumption Sister Cecile Renouard walks the halls of subsidiaries of foreign-owned industries that are operating in the developing world, like in Nigeria and Indonesia, and ministers to managers and CEOs.
With her degrees in business, theology and philosophy, she comfortably works with company policymakers in directing their investments in ways that empower local communities.
Companies need to see "their role is not to replace the government," which is what the one petroleum drilling giant she advises in Nigeria had been doing by supplying the town's electricity and water and basically "throwing money at the people," she said.
The company has recognized that its approach in dealing with the local people "was a failure," she said.
She encourages companies to establish partnerships and invest in agencies and NGOs that have experience in real development, which fosters the skills and opportunities that can lift people out of poverty.
She also makes companies aware of their policies' impact by mapping the kind of social, economic and environmental changes that have emerged in the local communities and she charts the human benefits of their investments.
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